Compare
IndieMade vs Big Cartel
IndieMade is built for a catalog that can grow: unlimited products, variations and options together, and a full artist site on every plan.
| Big Cartel | IndieMade | |
|---|---|---|
| Price | $15/mo Platinum · $30/mo Diamond | $15/mo Essential · $25/mo Plus |
| Product limit | 50 products at $15, 500 maximum, even on the top plan | Unlimited, on every plan |
| Images per product | 5 at $15, 25 at $30 | No per-plan image rationing |
| Variations | Size and color options, three groups per product | Variations and the options system together: per-variation price, SKU, stock and photos, reusable templates, custom options on the same listing |
| Blog | None, sold as a third-party app (DropInBlog) in their own app store | Native |
| Galleries / portfolio | No native galleries | Native galleries for the work you're not selling |
| Etsy | A CSV you export from Etsy, uploaded once. Your photos are pulled from your live Etsy listings, so that shop has to stay open. | Connect Etsy, choose the listings you want, and they come over whole. Two-way sync from then on. |
| Abandoned-cart & automatic discounts | Gated to the $30 Diamond plan | In the $15 Essential plan, like the rest of the store |
Big Cartel's published plan limits, August 2026 (their 'unlock premium features' help article). Neither platform charges a transaction fee. Payment processing is separate on both: you pay your own processor's standard rate, about 2.9% + 30¢ a sale with Stripe, Square or PayPal, and IndieMade adds nothing to it.
Where IndieMade wins for a handmade seller
Unlimited products on every plan
Big Cartel's $15 plan includes 50 products; the $30 plan includes 500. IndieMade has unlimited products at $15.
Two-way Etsy sync, included
Big Cartel offers a CSV import, with photos fetched from live Etsy listings. IndieMade connects your Etsy account and keeps listings, variations, personalized options and photos matched both ways.
Your variations stay as you made them
Glaze, size and cord length stay three separate choices here, each with its own price, photo and stock, plus the options system on the same listing.
An artist site included
Blog, galleries, custom pages and SEO are native here, on every plan.
The math, at maker scale
The same $15 buys 50 products and 5 images each there, and the entire store here: unlimited products, the Bulk Editor, Google and Pinterest feeds, cart recovery and back-in-stock included. Their $30 top plan still stops at 500 products. Our $25 Plus adds product filters, product videos and the MCP AI Server on top, not the basics.
See it with your own products.
Import your Etsy shop in minutes, your trial is your real store.
30 days free. No credit card.